contact the amplify team
who we are
Amplify is the new name for the hospitality division of The NEC Group formerly known as Entertainment Zone. We have been delivering hospitality services at The NIA and LG Arena (formerly The NEC Arena) for over 20 years, and although our name may have changed, our service remains the same –always offering the very best in great food and great seats for the ultimate concert experience.
Whether you are looking to treat yourself or are looking to organise corporate hospitality with a difference, amplify offers three levels of hospitality packages, Freestyle, Club, and Air. These range from a drinks package to premium dining so whatever show you are coming to see amplify has something to make your evening special. You can find out more about our packages here
In addition to our three packages, we also operate Showcubes (executive boxes) at The NIA. Exclusive to The NIA, our Showcubes are a premium way to enjoy a show.
By becoming a member of amplify you will have priority access to the best tickets and will receive emails keeping you up to date with all the latest events. Our dedicated team are on hand to service your enquiries and make your experience as smooth as possible. So if you are looking to live it up in an exclusive environment amplify could be just what you’re looking for...
amplify events
Through our external catering division, Amadeus, we gain access to some truly world class events at venues and events across the country. Past events have included Cirque du Soleil at Star City, theatre packages at The REP Theatre and Simply Red at Warwick Castle.
Our product portfolio is growing, and we invite you to join us for fantastic food and wine experiences at some of the major exhibitions The NEC plays host to, including Good Food Show and National Wedding Show planned for this year.